Is Friction Costing You Profit? As a consumer, I’m both frustrated and fascinated by how often transactions that should be simple instead turn out to be time-consuming to get right – know what I mean?
In a round of recent interviews with manufacturers, one of the #1 issues they cited was quality and delivery issues with their suppliers – sound familiar?
In both cases, we’re talking about friction, and as you’ll see in these 2 case studies, it’s likely costing you a bundle. “Frictionless” is going to become the new gold standard in customer interactions – and its time to evaluate how much more you would see on your own bottom line eliminating friction. Read more here.